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ACCESSOIRES Lost & Found … (No. 65)

Posted by on 21. Juni 2012
The Vera Shoes

The advertisement for the American shoes, Germany loved ...

I leafed through an old volume of the German magazine „Kolonien und Heimat“ (Colonies and Homeland), year 1910. And there it was. An advertisement for „The Vera Schuhe“, called „The well known and favourite shoes from Rice & Hutchins in Boston in America.“ For ladies and gentlemen, 16 to 18 Mark per pair (that was expensive then, to get an idea just twentyfold it). The largest department store in Germany sold The Vera, the still blossoming Kaufhaus des Westen (short: KaDeWe) in Berlin, and they placed the advertisement. I tried to find the manufacturer, but the company was dissolved in 1929. No The Vera shoes anymore, not even secondhand. Just some repairshops of this name are mentioned in the internet, but pretty negative. Well, I like the advertisement and the illustration and should you have inherited a pair of The Vera shoes, now you know what you have …

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